When it comes to shopping, we’ve heard the story of one woman finding a product, telling another and a wave of new customers hopping on the product bandwagon. Turns out that may be very close to the truth. According to a recent iVillage and SheSpeaks study. Researchers found that about three-quarters (77%) of women are influenced to try and buy new products from other female shoppers in the online world.
Tag Archive for Word-of-Mouth
19 May 2010
Market Insight – Woman,Shopping,Influence
admin | 11 comments | Tags: insight, market news, online, shopping, Statistics, woman, Word-of-Mouth
26 Mar 2010
The Power of Word-of-Mouth
As internet usage grows and as more and more people become internet savvy, we see a continued rise in online sales and advertising. The internet is a great place to showcase your services or products, but statistics show that word-of-mouth is still one of the best marketing tools to expose your products or services and, more importantly, create a sale.
There are various low-cost ways to market your service or product by word of mouth. Here are a few stats to help you create a strong word-of-mouth campaign.
