Mobile phones have become a staple of daily life, so much so that most consumers can hardly imagine going through the day without one by their side. The reliance on mobile devices for just about everything makes mobile a platform that content publishers and marketers cannot afford to ignore.
eMarketer predicts mobile content revenues will rise from less than $1.15 billion in 2009 to more than $3.53 billion in 2014, a compound annual growth rate (CAGR) of nearly 20% over the period.
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Email dominated the mobile picture even more strongly than social networking did the desktop: If all time spent on the mobile web was condensed into a single hour, US internet users would have spent 25 minutes in June checking email.
Now is a good time to have some “web real estate”!
Online advertising spending is increasing, in the face of some very difficult times for other advertising mediums. If you have websites that get some decent traffic, you can leverage your traffic into money, through advertising revenue. There are a multitude of affiliate programs, advertising opportunities, and businesses that will give you a conduit to creating income from advertising on your blog, website or social website.
excerpts from eMarketer:
“Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.”
“Because Internet ad spending continued to grow during the economic downturn, online marketers are also well placed to capitalize on the recovery, whether this is slow and halting, or steady and more rapid.”
“The Web already claimed a larger share of UK ad revenues than TV in 2009, according to MAGNA and ZenithOptimedia, and will consolidate this dominance over the next five years.”
Older Americans, including the “Boomers”, are found to be Internet-savvy and they like social networks. This has really confirmed what I have observed with members of my family and the number of older people I encounter online.
According to Kevin Donnellan, chief communications officer at AARP, boomers have embraced social networking and more than a quarter (27%) of all Americans age 50 and over are logging on to the likes of Twitter and MySpace.
Facebook was found to be the most popular (23%) by the U.S.-based non-governmental organization and interest group for retired people.
When it comes to shopping, we’ve heard the story of one woman finding a product, telling another and a wave of new customers hopping on the product bandwagon. Turns out that may be very close to the truth. According to a recent iVillage and SheSpeaks study. Researchers found that about three-quarters (77%) of women are influenced to try and buy new products from other female shoppers in the online world.
Very insightful and helpful statistics. Use the information to help refine your Twitter marketing. These statistics are also good to use to help you plan your overall strategy.
Be more effective with your emailing. Everyone is building lists and sending marketing emails to potential customers, but how effective are your campaigns? Here are some great stats to help you refine your emailing and squeeze more conversions out of your list!
Stats on Email Marketing Practices
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