Thousands of people are interested to make money on the net. The main rule of development of your money making internet business is traffic. For that reason many webmasters are targeting the social sites because they are always full with visitors. The explanation of it is very simple: if you need traffic, you go where you can find it. But if you are looking at the social sites like Facebook, Twitter and others like a source of sales, so it will probably disappoint you if I note that the conversion rate of the social sites traffic is very low. The traffic from the social sites is not targeted one.
If you are selling the gardening equipment, for example, so try to calculate how much percent of the facebook members are actually interested in Garderning and would like to buy your products. And at the same time think if you advertise your offer in the Gardening portal, where 100% of the traffic is related to gardening. As you can see though the social sites have millions of members and visitors the conversion rate of this traffic will be very small and on the contrary the quantity of the visitors in the targeted magazine might be much lower but the conversion rate of such traffic is much higher. Take these facts into your consideration when you start the advertising campaign.
Social site also has its benefits that you will not be interested to miss. If you have your own business where you promote a brand or it is your own product, membership sites can give you a very valuable information about people’s opinion about it. And more than that it can help you let more people know about your brand. Publishing you brand in Twitter, Facebook or Myspace may not bring you much sales immediately but will gradually make your product popular and wide known and at the same time will build the relationships with the potential users.
Though the social sites will not provide you with the targeted visitors they will let you communicate with your potential users and improve your service by finding out what they need and how you can help them. This technique also works with the already existing users who will be ready to share their thoughts about your products. In case if you find the negative opinions it will help you react quickly and fix the problem or improve the service. Because many of your customers who had the bad experience may never contact your customer support service to tell you about the problem but will prefer to write about it in a social forum or site.
Never ignore the public sites. They can offer you great opportunities to get closer to your clients, improve your product and help you make money working online.
