When it comes to shopping, we’ve heard the story of one woman finding a product, telling another and a wave of new customers hopping on the product bandwagon. Turns out that may be very close to the truth. According to a recent iVillage and SheSpeaks study. Researchers found that about three-quarters (77%) of women are influenced to try and buy new products from other female shoppers in the online world.
19 May 2010
Market Insight – Woman,Shopping,Influence
admin | 14 comments | Tags: insight, market news, online, shopping, Statistics, woman, Word-of-Mouth
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