Social networks are here to stay… If you are marketing or selling online, utilize this space to your full advantage.
- Use branded keywords to describe your company, link to your official website wherever possible and use your branded name rather than a personal name wherever possible. Optimizing your profile information will push search results for your brand higher.
- Keywords. Each time you update your status, tweet your followers or post a link you should be using keywords. What keywords? Use your brand name for starters. Then, take a look into Google Analytics or the trending topics areas of Facebook and Twitter to see what social consumers or even your competitors are talking about – and build your post, tweet or update from there.
- Identify three or four locations where you can add value. Build links to your website by syndicating content in these locations, by making content shareable and even linking back to your website. You can link to longer blog posts, link to daily deals or link to a cause which you’ve decided to support.
